Digital Marketing Food Panda

For this piece of coursework, you are asked to evaluate the current digital
customer experience of Singapore food delivery company Food Panda and suggest any
recommendations for the brand’s digital marketing efforts.

1. Analyze the E-Environment of Food Panda
[weighting 30%]
2. Identify and classify the nature of existing online customers Food Panda
[weighting 10%]
3. Identify the Strengths and Weaknesses of Food Panda’s digital marketing
[weighting 20%]
4. Recommend alternative digital marketing strategies to increase market share and
sustainability for Food Panda
[weighting 40%]

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