customer experience of Singapore food delivery company Food Panda and suggest any
recommendations for the brand’s digital marketing efforts.
1. Analyze the E-Environment of Food Panda
2. Identify and classify the nature of existing online customers Food Panda
3. Identify the Strengths and Weaknesses of Food Panda’s digital marketing
4. Recommend alternative digital marketing strategies to increase market share and
sustainability for Food Panda
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