Cultivation Theory


Question Description

I’m working on a communications question and need support to help me learn.

QUESTIONS:

1. What strategies can counteract the negative effects of media cultivation? How can those strategies be deployed?
2. Cultivation theory has been used to describe how media can cultivate problematic attitudes among audiences. Give an example of media that has cultivated a problematic attitude. How did it accomplish this? What evidence is there that the audiences held the attitude you identified because of the media?

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