critique article

You will find two articles attached to this order.
• This is the critique requirement for the article is titled ” How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood” and relevant article “Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers’ Responses to Nostalgia-Themed Advertisements”
Critique Requirements:
You will prepare a written critique of this reading ( How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood),
1. which summarises the key arguments and identifies the important premises
2. conclusions and overall logic that links these arguments together.
3. As part of your critique you are expected to evaluate 1 other article relevant to the above reading.
4. When preparing the article critiques, you can consider the set of questions mentioned below, as well as the following items, which are part of the recommended format for the article summaries.

A. Reading contribution: This section should describe how this reading fits.in a broader stream of research, why was it written, what were its objectives, etc. All of these relate to the contribution this reading makes to the field of consumer behaviour.

B. Theoretical Argument: This section should summarise the theoretical arguments of the reading, including its assumptions, propositions or hypotheses.

c. Results, Conclusion and Integration: This section should summarise any empirical results, key arguments, any theoretical conclusions, the implications of the findings, and the fit of the article with other article “Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers’ Responses to Nostalgia-Themed Advertisements” and the rest of the paper “How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood”.

• So, words limit no less than 1500 words. APA formating, Due date: 15/05

• Zero/ No similarity(write the critique with your own words)

• Notice :Relevant article is “Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers’ Responses to Nostalgia-Themed Advertisements”
• You have to have understand both papers or articles very well, make link between two articles and write your own critique.