Compare and Contrast essay of two commercials:
1. Kendall Jenner for Pepsi Commercial
2. Coca-Cola Christmas Commercial (2010) ‘Holidays are coming’
(Compare and Contrast both beverage companies:
Coca-Cola and Pepsi Cola)
Important:
– similar/different strategies of both companies
– persuasive thesis statement
Grading criteria:
– The ability to analyse two advertisements in a way that
reveals something meaningful
– The ability to construct a logical argument using the
‘formula’ for an undergraduate essay
– The ability to use an appropriate range of sources
– The ability to reference sources according to the APA
Style
– Evidence of drafting and revision
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