Compare and Contrast Essay

Compare and Contrast essay of two commercials:

1. Kendall Jenner for Pepsi Commercial
2. Coca-Cola Christmas Commercial (2010) ‘Holidays are coming’
(Compare and Contrast both beverage companies:
Coca-Cola and Pepsi Cola)

– similar/different strategies of both companies
– persuasive thesis statement

Grading criteria:
– The ability to analyse two advertisements in a way that
reveals something meaningful

– The ability to construct a logical argument using the
‘formula’ for an undergraduate essay

– The ability to use an appropriate range of sources

– The ability to reference sources according to the APA

– Evidence of drafting and revision

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