Business project

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WEBSITE ANALYSIS
(CHARACTERISTICS OF EFFECTIVE WEBSITES
• Navigable
• Ability to find information in less than three pages (clicks)
• Ability to find home page
• Effective structure
• Visually pleasing: no more than two different fonts per page
• Logical use of color
• Currency (is material up to date?)
• Veracity/Accuracy/Truthfulness
• Honesty/Ethics
• Commitment to Protect Privacy
• Effectiveness of Language: Clear/Concise
• Effective Use of “You Attitude)

*****************Project Outline
TABLE OF CONTENTS
(An example oh how potentially should look the table of contents)
PROJECT OUTLINE

I. Introduction

A. Business Communications as a Career
B. Types of Careers Associated with Business Communications

II. Website Analysis

A. ULTA.COM
1. Characteristics of Effective Websites
2. Use of Color
3. Navigation
4. Effective Use of Graphics
5. Currency

B. SEPHORA.COM

1. Characteristics of Effective Websites
2. Use of Color
3. Navigation
4. Effective Use of Graphics
5. Currency

C. Comparison and Contrast

III. Brochure Analysis (BROCHURE OR NEWSLETTER ANALYSIS)

A. Characteristics of Effective Brochures

B. Brochure 1
1. Layout
2. Use of Color
3. Proper Structure
C. Brochure 2
1. Layout
2. Use of Color
3. Proper Structure

D. Comparison and Contrast

IV. Social Media Analysis
A. Definition of Social Media Policy
B. Social Media Policy
1. Positive Aspects
2. Negative Aspects

V. Advertising Analysis

A. History of Advertising

B. ULTA.COM

1. AIDA – describe how the advertisements deal with the concepts of Attention, Interest, Desire, and Action
2. Maslow’s Hierarchy of Needs
3. Media Analysis
4. Target Group
5. Ethics-explore how each of the advertisements meets these needs as described in the previous pages of this document. Relate Maslow’s Hierarchy to the analysis.

C. SEPHORA.COM

1. AIDA – describe how the advertisements deal with the concepts of Attention, Interest, Desire, and Action
2. Maslow’s Hierarchy of Needs
3. Media Analysis
4. Target Group
5. Ethics-explore how each of the advertisements meets these needs as described in the previous pages of this document. Relate Maslow’s Hierarchy to the analysis.

VI. Conclusion

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Draft of Introduction: introductory material should be approximately two to five pages.

Once the introductory section is complete, the paper should then focus on an analysis of the following types of media found within the corporate setting:

• websites*
• brochures OR
• newsletters
• social media policies*
• advertisements*

You have your choice of analyzing brochures or newsletters. However, your term project must include a definition of each of these types of media as well as a description of how these media are classified. This material should be included within your introductory section. The collection and analysis of the documents, however, is limited to brochures or newsletters, not both. In other words, your project must have the following components: website analysis, social media policy analysis, advertising analysis, and either brochure analysis or newsletter analysis: four analyses in all.

The specific components of your term project include the following:
• Two websites from the same area: (ULTA, Sephora)
• Two brochures on the same topic. Collect two brochures covering the same topic.
• Two newsletters from the same type of organization.
• Social Media Policy: refer to the content piece related to social media policies.
• Two advertisements of a product, institution, or service that you found in a printed source. Be sure to choose an advertisement that will yield a sufficiently insightful analysis as documented in the “persuasive request” segment included in this module. The analysis must reflect a treatment of AIDA, target group, and media in which the advertisement is located. The discussion of the advertisement analysis is located as a topic within the Term Project topic.