Business Marketing Strategies

Question 1

Fortune 500 Company Research – The project will allow students to evaluate and understand each of the critical operational and organizational components of the assigned Fortune 500 business, culminating with an oral presentation.

The student will write a 6 – 10 page report about the selected business which should include but not limited to the following information

Part 1 – Business Profile – Founders, Mission, Target Audience, Industry, Changes in the last 10 years.

Part 2 – Business Structure

Part 3 – Human Resources

Part 4 – Business Marketing Strategies and Product Development

Part 5 – Financial Analysis

Paper format – Separate Title and Reference page; double-spaced, 12 pt font, page numbers, in-text referencing using APA style. At least 5 references – 4 from the library (books, journals, etc.) and 1 from the open internet (websites). Use Purdue Owl as a reference for using APA style.

Question 2

•Provide 5 examples of Internal Public Relations

•Provide 5 examples of External Public Relations

•Provide a brief explanation of why the examples shared are accurate