1a. . Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Support your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).
1b. Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description).
2a. Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.
2b. Defend your strategy to successfully compete against market leaders in your segment.
3. Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).
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