Advertising and Marketing Communications

• Journalism Prof.
  Assignment # 4 News Writing Assignment
  Objective: To develop a news story based upon an event or assignment #3

Pick one out of two options below:
PART I. Assignment (Option #1):Write a news story based on an event on
Campus or happening in New York City. Make sure to conduct a minimum of three interviews to substantiate the story, i.e. obtain quote from the professor, an expert on a particular subject matter and an event organizer. Your story should be accompanied by a headline, dek and byline and some sort of visual element (s). Your story should contain a lead
(summary or creative lead), nut graph, quotes, background
information, and a kicker.

Assignment (Option #2): Write a news story based on interview assignment #3. Make sure to conduct a minimum of three interviews to substantiate the story. Your story should be accompanied by a headline, dek and byline and some sort of visual element (s). Your story should contain a lead (summary or creative lead), nut graph, quotes, background information, and a kicker.

Make sure I approve your story idea. The story should be 500 words. Proper attribution of quotes is expected. No need for transcripts. The story must include all elements of display type: headline, deck, photos, photo credit and captions. Refer to AP Style Guide.

PART II. Critical Analysis
Explain your approach to writing the story. Identify the type of story it is, i.e. hard news or feature. Focus on why your approach was the most effective way to put the story together. Discuss how you determined your sources and why the people you interviewed were the best for the story. How did you determine the display type? Be thorough in both your approach and your analysis.
The analysis should be 250 words.

Reminder: Make sure to layout the article as it would appear for publication. Submit the layout as a PDF. Send a word document of the article and analysis. Make sure to use AP Style Guide for formatting. Include a message planner outline.
All assignments must be typed and include a cover sheet. Please check spelling and grammar usage. You are responsible for getting this assignment in on time..