Advertisements

Replace the bracketed text below with your responses. Support your responses with specific details and examples from your advertisements. You do not need to conduct outside research, but if you use sources, cite them using APA style.

Describe how groups and/or cultures are presented in all your advertisements.

• Jeep: Groundhog Day – Bill Murray
  Bill Murray in the ad is surrounded by people in a snowy environment. The characters outside seem to be small-town locals, dressed warmly for winter, suggesting a rural, close-knit community.
  -Hyundai: Smaht Pahk
  The group consists of ordinary people who observe and comment on the smart parking feature of the Hyundai. There is a strong focus on on local culture and community.

-Toyota: 2020 Toyota Big Game Commercial: Ft Cobie Smulders
The ad features Cobie Smulders who rescues various people from different disaster scenarios

          - Audi: Let It Go Featuring Maisie Williams    

The setting includes a mix of urban commuters, which is reflective of the city culture full of diversity.
Describe the representation of stereotypes in all your advertisements.
• Jeep: Groundhog Day – Bill Murray
o There is a stereotypical representation of a small time life as Bill Murray experiences the same activities in the same day
• Hyundai: Smaht Pahk
-There is a stereotype that New Englanders are blunt and straightforward is also present but is portrayed in a lighthearted manner.

• Toyota: 2020 Toyota Big Game Commercial: Ft Cobie Smulders
-The ad reinforces the stereotype of women always being in a caretaker or rescuer role

• Audi: Let It Go Featuring Maisie Williams
The ad challenges the stereotype by promoting an electric vehicle as a stress-free, environmentally friendly alternative.

Discuss how your beliefs, assumptions, and/or values may have influenced how you analyzed your advertisements.

I think that the young adults’ ad was influenced by my belief in the value of diversity and inclusion, so I definitely viewed the ad positively. Having lived in New England, I found the Hyundai ad’s portrayal of the accent and local culture relatable and funny, which might have influenced my positive reception of the stereotype. The Toyota ad’s focus on heroism resonated with my belief in strong, capable women so I felt that Cobie Smulders’ role as empowering rather than stereotypical.