Search Engine Optimization

Assignment

Prior to beginning work on this assignment, read Chapter 4: On-Site SEO and Chapter 5: Off-Site SEO from your textbook. Also, sign in to Google AdWord using your Gmail account. Keyword mapping plays an important role in the way search engines like Google present their search results. A successful website will take advantage of this by using strategic keywords for its webpages. For this assignment, you will analyze the keyword mapping of ASI Accurate Partitions
(http://accuratepartitions.com/) , manufacturer of restroom partitions.

Part 1: On-Site SEO

Carefully browse the website for ASI Accurate Partitions (http://accuratepartitions.com/) . Once you are familiar with the website and its categories, perform keyword mapping for the homepage and for one category page, based on the categories presented by the website (look at Figure 4.2.4 for a sample).
Next, research appropriate keywords for this site using Google Ads Keyword Planner. To use Google’s Keyword Planner, sign in to https://adwords.google.com (https://adwords.google.com) using your Gmail account and following the steps in the Google Keyword Planner Job Aid
Summarize your keyword searches in a table. Then, discuss the trade-off between volume and relevance when choosing keywords. Provide your rationale. (Two-page minimum.)
Part 2: Off-Site SEO

Prior to beginning work on this part, watch the video located on The 10 Types of Content That Work Best for SEO—Whiteboard Friday (https://moz.com/blog/the-ten-types-of-content-that- work-best-for-seo-whiteboard-friday)

blog post and carefully read through the section on “10 Content Formats That Appeared Regularly Atop Google.”
Discuss two types of content that would be useful for the ASI Accurate Partitions company to create to help with its SEO. Provide your rationale. (One-page minimum.)
Find 10 websites from which ASI Accurate Partitions should try to get a backlink. Include the URL for each of those websites along with a paragraph on the nature of the website and an explanation for how it provides an effective off-site SEO. (Two-page minimum.)
In your paper,

Generate OR Develop keyword mapping for the homepage and for one category page, based on the categories presented by the website.
Summarize keyword research within Google’s Keyword Planner using a table. Analyze the trade-off between volume and relevance when choosing keywords.
Recommend two types of content that would be useful for ASI Accurate Partitions to create to help with its SEO. Provide your rationale.
List 10 websites from which ASI Accurate Partitions should try to get a backlink, noting the URL for each website.
Explain how each of the ten websites could provide an effective off-site SEO for ASI Accurate Partitions.
The Search Engine Optimization paper

Must be six to eight double-spaced pages in length (not including title and references pages) and formatted according to APA Style.
Must include a separate title page with the following: Title of paper in bold font
Space should appear between the title and the rest of the information on the title page.
Student’s name
Name of institution (San Jose State University) Course name and number
Instructor’s name Due date
Must utilize academic voice. Must include an introduction and conclusion paragraph. Your
introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
Must use at least one credible source in addition to the course text.

Must document any information used from sources in APA Style

Must include a separate references page that is formatted according to APA Style