Review this article from McKinsey (https://www.mckinsey.com/business-functions/mckinsey-design/our-insights/a-design-led-approach-to- embracing-an-ecosystem-strategy) and try to understand the examples of innovation-driven companies discussed by Mark in Module 2 and how ir relates to the idea of an ecosystem strategy. After doing so, submit a proposal including a short analysis and action plan on a real- world enterprise, or your own, for its transformation into an innovation-driven enterprise (IDE). Students are to use the Rubric provided for better preparation and grading expectations.
Instructions:
1) Subject: Select one real-world enterprise (or your own!) to use as your test case. It can be a company, government or NGO entity.
2) Data: Use whatever public sources you can find about this enterprise/entity to design a detailed plan.
3) Analysis: Use the assigned article to draft and design your ecosystem strategy as it best fits your own organization and region.
Structure:
The following structure aims to present some clarity on the structure and content of your report:
- Cover Page – The name of the case and student’s information
- Executive Summary – A general overview of the ecosystem strategy
- Company Background – Identify the company and key information
- Identify IDE Potential – Ecosystem Analysis, Objectives & Goal
- Action Plan (systematic, phases)
- Conclusion & Recommendations (in brief)
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