Select a research article of your choice focused on one of the topics listed below:
Internet/online market research
Marketing analytics
Big data
Unsupervised learning
Begin your research with the library ensuring the article is from a peer-reviewed journal and is no older than five years. Write an article review of 750–1000 words that addresses the following:
What is the thesis, or main idea of the article?
Why is the author writing about the topic? What is the relevance?
Define the research question and/or problem statement
What facts are presented?
How does this article relate to this course?
What are the conclusions or findings in the article?
Provide an overall critique
This assignment should be double-spaced and typed in Times New Roman, 12-point font. Don’t forget to cite your sources.
50 pts
Plagiarism
You are expected to write primarily in your own voice, using paraphrase, summary, and synthesis techniques when integrating information from class and outside sources. Use an author’s exact words only when the language is especially vivid, unique, or needed for technical accuracy. Failure to do so may result in charges of Academic Dishonesty.
Overusing an author’s exact words, such as including block quotations to meet word counts, may lead your readers to conclude that you lack appropriate comprehension of the subject matter or that you are neither an original thinker nor a skillful writer.
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