Digital Marketing

Kim owns two very successful jewelry stores. However, their website is not mobile friendly and she has done little in terms of mobile marketing. Your task is to help Kim create a mobile marketing strategy using the four steps in the mobile marketing process as described in the text. Provide
specific examples that pertain to Kim’s business when designing your strategy.
Compose a 3–5 page essay (also includes a title and references page) using correct grammar, spelling, and APA 6th edition format and citation style addressing the following:

1. Describe the opportunity phase of mobile marketing process applied to Kim’s business.
2. Describe the optimization phase of mobile marketing process applied to Kim’s business.
3. Review the advertising phase of mobile GEL-3.03: Examine the interdependence and potential for positive change between human systems and the environment.
   Digital marketing has changed how scientific principles organizations are applied in real-world contexts and how organizations reach their audience. It has impacted the environment in relations to
   technological, sociocultural, competitive, legal and political, economic and demographic forces.
   Organizations have become dependent on using this technology to make a positive change in the world. For instance, services like GoFundMe® have allowed individuals and organizations to easily
   create fundraising campaigns. Companies like TOMS® shoes have been able to donate millions of new pairs of shoes to people in need in developing countries because of digital media technology.
   Compose a 2–3 page essay (also includes a title and references page) using correct grammar, spelling, and APA 6th edition format and citation style addressing the following:
    Identify a company that has made a significant or noteworthy impact on society using digital
   technology.
    Describe the social cause the organizations are counteracting using digital marketing.
    Describe the types of digital media the organization has used in creating awareness.
    Explain the impact the organization has made on society as a whole.
    Explain how other companies can use this model to make an impact on society.