The purpose of this assignment is to draw conclusions that
support predictions for the future direction of sports marketing.
The sports marketing industry does not exist in
isolation, but is continually evolving alongside new technological
advancements, the growing ubiquity of social media, increased media
accessibility, and even new ways of looking at age-old marketing strategies.
Fan bases are expanding, individual athletes are becoming more influential
spokespeople, and sports themselves are becoming more widely available to the
public across a host of mediums and streaming platforms. As the times change,
it is essential that sports marketing initiatives stay relevant and progressive
in order to keep up.
Consider what you have learned about the various
facets of sports marketing in this course and write a reflective response
(approximately 750 words) commenting on what you see as the future trajectory
of marketing within the sports business industry. You may refer back to
readings from the Topic Materials in addition to your own external research.
Address the following points in your response:
How has the sports industry evolved in the last
10 years? How has your relationship to the sports industry changed in the last
10 years?
What do you anticipate your future looking like
in the sports marketing industry? Where do you see yourself ending up within
the global sport ecosystem?
What do you predict will be the potential
challenges for sports marketers in the future? What do you foresee as potential
opportunities for sports marketing growth and expansion?
How have recent advancements in technology
benefited sports marketing? How do you think technology will enhance or improve
sports marketing moving forward?
How do you think sports media and consumption
will change for fans in the future? Do you see this as a positive or negative
effect on the sports marketing industry?
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