Conduct observations of human social behavior in a
supermarket. Specific references should be made in the observation of
principles discussed in class. These may include altruism, attraction,
conformity, gender, group influence, persuasion and/or prejudice.
Project Components
Title page: On your title page, in addition to
your name, e-mail address, course title and number, and title of your
observation, name the site of the observation.
Goals: In this section, list two to three goals
for your observation. You might want to view social behaviors between genders;
examine social behaviors among ethnic/racial groups; or determine age-related
social behaviors in a group. Useful terms include investigate, discover,
reveal, (one page).
Research question: For this observation, you
must have a specific question or set of questions that you are trying to
answer. You might explore, for example, whether participants in your setting
have any characteristic behaviors which are observable. In this section, state
the question you are trying to answer. Your question must be detailed and
specific. For example, are there distinguishable behaviors that lead a man to
ask a woman to dance in a bar setting?; What are the specific behaviors of people
who are paying attention in church?; Do older people influence the behavior of
younger people?
Populations: Are there specific typologies that
can be formed based on the social behaviors observed? For example, “Cautious
Carl” is the driver who has both hands on the wheel, drives no faster than the
speed limit, and maintains a serious look on his face. “Smiling Samantha” is
the woman who talks to all the people she passes in the supermarket aisle.
Abstracts: Locate five abstracts from social
psychological literature relating to your observation. Attach the abstracts to
your paper and explain how the research helps form the research question for
your observation.
Introduction (the setting): In this section,
discuss the setting in which your observation will occur. Include sufficient
detail so that it is clear how the setting might have affected behaviors
discussed throughout the paper.
Observational sessions: In this section, detail
the behaviors which occurred during your observation. You should have between 1
to 3 sessions in your setting.
Results: In this section, state the results you
observed related to your research question. Also, explain why you drew the
conclusions you drew based on the behaviors. Include theories from social
psychology that point to these results. Discuss the influence of your own
experiences on your observation results.
References: In this section, list the references
you quoted in your paper. Add a bibliography of books, articles, and Web sites
that you recommend regarding your observation.
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