Intellectual Property Protection

Instructions

1) Read “Excellent Strategic Management Showcased: Priceline.com Inc.” on page 90 of your course textbook. As you read, pay close attention to Priceline’s strategy, and write a case study describing the following points:

• What are Priceline’s internal strengths and weaknesses?
• Who are Priceline’s competitors?
• Do you see Priceline’s strategy as effective or ineffective? Why?

Your case study must be at least one page in length, not including a title and reference page. Outside sources are not a requirement for this case study, but if you choose to use them, they must be cited and referenced according to APA standards. Complete paper separately from questions 2-5

2) Explain the process of an internal audit and how an organization can identify their strengths. 200 words

3) Describe the process of performing an external audit in an organization doing strategic planning for the first time. 200 word

class 3210

**4) In the Unit III Lesson, we stated real property or “realty” is land and everything permanently attached to it. That seems like a simple concept. Explain how the idea of mineral rights can impact you as a business person. Include information from our Unit Lesson and your personal experience. 200 words

**5) In the Unit III Lesson, we explored Article I, Section 8, Clause 8 of the United States Constitution. The creators of intellectual property have some protection. Explain what you view as threats to intellectual property in today’s world economy. What are some examples where intellectual property is threatened? What are some protections in place to give creators of intellectual property some protection? 200 words