Question 1
In this week’s reading of Palanski and Simons (2012) article about authentic leadership, the authors hypothesize that authentic leadership has a positive impact on employees’ attitudes and job satisfaction. Do you agree with their hypothesis? What examples have you seen that refute or support their assertion?
REAL LIFE APPLICATION: Choose an authentic leader who has had a significant impact on you and discuss why this person made such a positive impact and how they have shaped your beliefs about effective leadership. Alternatively, describe a leader who has not led authentically, why this person had a negative impact on you, and how the experience has shaped your beliefs about effective leadership.
Question 2
Review Case Study 8: Dr. Pepper Snapple Group 2011: Fighting to Prosper in Highly Competitive Market found on page 115 in your textbook.
“Dr. Pepper Snapple Group 2011: Fighting to Prosper in a Highly Competitive Market” Please respond to the following:
- The case study outlines six specific strategies that the firm has chosen to support its strategic direction. Determine which strategy is most likely to benefit the firm. Explain your rationale.
- Briefly outline at least one business-level strategy and one corporate-level strategy the firm could take to support its strategic direction. Illustrate why this new strategy would be successful.
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