- How does your company’s prices compare to competitors who sell the same or similar products? Overall, do your company’s prices seem high or low?
- Do you think your company is basing their pricing mostly on cost (such as a cost-plus approach) or are other factors at play? Consider the concepts of prestige pricing mentioned in Forsyth (2007) or value-based pricing mentioned in the Pearson tutorial.
- Discuss at least three other pricing strategies from the background materials and explain whether or not you think your company is using these strategies. Explain your reasoning, and remember to cite the sources where you read about the pricing strategies from in your answer.
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