In a 3 page APA formatted paper excluding text, diagrams, and other visual/oral aids as appropriate, you will prepare the following:
Present a summary incorporating at least three academically credible sources in addition to the weekly reading of the best practices you have discovered in your research on:
creating a core marketing/advertising strategy
differentiating elements of this strategy tailored to individual markets and cultures
integrating traditional and non-traditional sources
calculating Return on Marketing Investment (ROMI)
Present a summary incorporating at least three academically credible sources in addition to the weekly reading of the best practices you have discovered in your research on:
creating a core marketing/advertising strategy
differentiating elements of this strategy tailored to individual markets and cultures
integrating traditional and non-traditional sources
calculating Return on Marketing Investment (ROMI)
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