Apple’s competitive advantage

Analyze Apple’s competitive advantage in the PC industry, the business strategy it used to gain this advantage, and the value chain activities that made up its business strategy.

1. What type of competitive advantage did Steve Jobs pursue for Apple’s PC business, and what type of business strategy did he use to gain that competitive advantage? (Use only the information in the Apple 2015 case to answer this question. No further research is required.)
2. Explain what specific value chain activities were implemented by Steve Jobs as part of Apple’s PC business strategy and how these actions delivered a competitive advantage for that business. (Use only the information in the Apple 2015 case to answer this question. No further research is required.)