Use the information in the case to create a one minute online advertising piece for Kraft Singles targeting millennial moms in Canada (this means women between the ages of 18 and 34, with at least one child). Make at least one CHANGE to the existing Kraft singles product to make it more appealing to this market. You will not be graded on your video making skill but your video should have has some thought and effort put into it.
You will also submit a paper of no more than two pages in length that justifies your approach to your advertising video.
- Thinking about your customer segment:
- What do they care about?
- What are their pain points
- What product features matter most?
- Thinking about your product:
- What makes Kraft singles unique in that market?
- Why did you decide to make the change to the product that you did?
- How are you positioning the product in the market?
- Thinking about your video:
- What pricing strategy will you use and why?
- Where would you post your video to reach your target segment, and why?
If you use references other than the case, please include references in APA format.
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