Using your favorite search engine, locate the websites for two research firms. Conduct a review of the services offered by these two different research firms. What types of tools do they use, and how effective are those tools? Then, write an essay responding to the following questions/topics, evaluating each research firm’s capability of providing valuable services to its customers.
- Contrast the services and tools provided by the two research firms.
- Explain the advantages of utilizing these research firms.
- Discuss why a company might decide to save the money and utilize its in-house team as opposed to one of these firms.
This video will discuss methods including fault tree analysis.
YouReel. (2014, May 19). Reducing risk and reliability: FMEA & fault tree [Video file]. Retrieved from https://www.youtube.com/watch?v=S0Tfjrze3Vg
Popular Research Tools Used in Business and Industry
This video will discuss NVivo. UNIT x STUDY GUIDE Title
pennlibraries. (2014, October 9). Qualitative research tools [Video file]. Retrieved from https://www.youtube.com/watch?v=ymC1fUBy3J8
This video will discuss SPSS.
RStatisInstitute. (2011, February 13). SPSS for beginners 1 – Introduction [Video file]. Retrieved from
https://www.youtube.com/watch?v=ADDR3_Ng5CA
This video provides a tutorial on using SurveyMonkey.
AndyAmyOnBiz. (2011, April 9). Survey Monkey tutorial [Video file]. Retrieved from
Your APA-formatted submission must be a minimum of three pages (not including the title page and the reference page). References must include the two websites and a minimum of one additional credible reference. All sources used must be referenced. Paraphrased and quoted material must have accompanying citations.
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