Time Period

You will perform an environmental scan for your target company.

Choose an organization for which you will incrementally create a strategic plan in Weeks 2-6 according to the following:

  • Current employer
  • Most recent or former employer
  • Place of business that you have patronized or have been familiar with over a long period of time.
    • Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well, whereas firms in the Dow 30 Industrial index probably do not.
  • The organization must be in the private sector and must be a for profit organization.
  • If the organization is a newly started organization it must have been in business at least one year.

Write a 1,050-word minimum environmental analysis in which you include the following:

  • Determine how to create value and sustain competitive advantage using the environmental scanning strategy.
  • Evaluate the company’s external environment.
  • Assess the company’s general environment.
  • Evaluate the organization’s industry operating environment.

Format your paper according to APA guidelines. However, as the assignments in Weeks 2-6 are all increments of a strategic plan and not essays, you should identify each of the “bullets” which identify specific requirements as sub-titles and provide whatever was asked for within that section of the paper. Materials which require citations should be listed on a References Page and the citations and the reference page must meet APA requirements.

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