Successful Transaction

Question 1

You are a new small business owner focused on selling healthy pet food/products in a small town. You are struggling to bring in new customers and develop a name for your store.

Address the following in 525 to 700 words:

  • Identify several key business strategies that the business should consider
  • Compare the business strategies you selected and determine which would be the most useful for your current situation
  • Select examples of business strategies that could be utilized to bring in customers and develop a plan for improving the reputation of the business that will bring customers back
  • Determine the metrics that you will use to evaluate your selected business strategy for effectiveness

Question 2

Submit a paper detailing the negotiation and bargaining strategy you will employ during business negotiations with your chosen country. Justify this approach with supporting evidence from research on the country and on the international negotiations strategy. Include your reasoning for choosing this strategy, including supporting research from previous milestones.

Explain how the strategy will be used and how it will increase the likelihood of a successful transaction. What is your BATNA in this particular negotiation? What is your negotiation strategy? How does the strength of your BATNA influence your approach to the negotiation?

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