Instructions:
Select a product/ service you are familiar with (personal or professional reasons). Select at least three specific product versions (brands, models, locations, organizations) that represent significantly different market segments/ different order winning characteristics.
Example products/services include restaurants (budget, family, foodies link-external.gif); vacation services (online, VIP, adventure link-external.gif); fitness facilities (masses/general, specialized, boutique); watches (simple/basic, smart, luxury/precision); cars (budget, performance, exotic),… For each version you should identify/discuss:
The market segment (give it a name) including its order winning and order qualifier characteristics.
Key operations management related system characteristics that enable/support its order winning criteria. This includes characteristics related to suppliers, production, capacity, inventories, warranties, human resources, location of facilities, innovation, product design, outsourcing,….
Only discuss those you believe are more relevant to each version and its order winner features.
Key operations related metrics that are particular to this product/service.
Discuss how different metrics are relevant to the different market segments.
Make assumptions as necessary. Review the provided template (see the next line) before starting your assignment.
Format: Use this Template: (use black text). You can make modifications, for example add a second table that relates operational metrics to the market segments. Three page maximum at 1.25 spacing. Upload as a pdf.
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