Module Title Strategic Tourism Management
Assignment Title (Air Malta Case-Study)
Module Learning Outcomes covered in this assignment 1 & 2
Submission Format (include ATS key for hard copy submission e-Submission
Individual
ASSIGNMENT TASK
Making use of your completed strategic analysis (Assignment CW1) together with an analysis of strategic management models to guide and support your assessment and decision making process.
(a) Evaluate at least one existing strategy of Air Malta and determine its level of success.
(b) Recommend ONE future strategy for Air Malta within the dynamic aviation environment and with the evolving market conditions that they face.
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