Smart fashion

Develop a marketing plan for a new “smart fashion” product line that will be launched in the UAE. Your group will need to analyze the various environments (external, competitor and consumer) that relate to the relevant industry/market and based on this analysis, develop an appropriate marketing strategy for your new brand.
When preparing the group marketing plans it is important to draw on research to support your critical analysis and application of concepts. It is essential that your research is referenced. Correct referencing is important because it identifies the source of the ideas and arguments that you present, and sometimes the source of the actual words you use, and helps to avoid the problem of plagiarism.

For the final marketing plan students will be graded on the overall content of the entire report. As it is a group project, it is very important that all sections flow together. I strongly encourage you to create the marketing plan using a Google Document so that you can see and comment on each other’s contributions. It is each student’s responsibility to ensure that the workload is equitable between team members. Teams experiencing problems with one member should report this immediately.

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