Must include a title page that has the name of the project topic and the specific questions being addressed, be at least 1000 words (12-point Times New Roman font, double spaced), and include a separate references page. No abstract needed. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics. Must be in current APA format. There must be a minimum of 2 relevant scriptural citations found throughout the document with their relevance to the topic at hand explained. At least 3 scholarly sources (in addition to the Bible) must be used.
When completing an assignment, view the entire course textbook (all chapters) as a resource for the assignment, meaning it may be necessary to locate assignment-related material in chapters other than those corresponding with the module/week in which the assignment is located.
Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources to be cited include scholarly marketing journals, practitioner publications, and the course textbook.
The company that will be analyzed is NIKE
MMIP – Services, Pricing and Distribution Questions (Chapters 14–18)
Q1. Describe the support services needed by buyers of the product/service. Describe the support services offered by the firm’s main competitor. How are they different? (Ch. 14)
Q2. Describe post-sale service arrangements the firm does or should provide. How does the firm’s repair/service efforts impact customer satisfaction? (Ch.14)
Q3. Discuss the firm’s new product screening process. Discuss possible sources of new product ideas. (Ch. 15)
Q4. Discuss the firm’s pricing method or methods. Explain the price adaptations (discounts, promotions, etc.) the firm should use. (Ch. 16)
Q5. Discuss the firm’s distribution strategy. Explain the channels used to distribute the product. (Ch. 17)
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