Secondary Materials

This assignment is designed to make you aware of the international business environment and its influence on multinational corporations. You will focus on a particular company (chosen from the company list on the next page), and write a report on how the company deals with the dynamic international business environment, which affects the company’s success and failure. Key to the report is that you must ask a research question (i.e., identify a strategic issue) related to the focal company’s global strategy. Exemplary research questions include:

•  Why did Nokia fail in global smartphone industry?
•  What explains the success of the Tata Motors in the global automobile industry?
•  What is the motivation and outcome for Microsoft’s acquisition of Nokia?
•  What explains the exit of X from the Chinese market?
•  How effective is Comvita’s internationalization strategy?

The company needs to be well researched, and the assignment should be more than just a reproduction of secondary materials. Your task is to, based on the materials, identify what are the key factors in the international business environment that influence the strategic issue you identify for the chosen company. You must analyse the company’s strategies to address the opportunities and threats arising from the international business environment. Evaluate these strategies and provide your recommendations.

In this assignment, students are expected to demonstrate the link between course contents and the practical case/s presented. Therefore, it is important to discuss theoretical concepts and frameworks that are relevant to the case. It is expected you use academic journals when you use theoretical concepts and frameworks.

Company List for Group Presentation and Assignment 2

Choose one of the following companies for this assignment.

Consider the following guidelines before you embark on your research:

1. You are interested in the industry

2. You are interested in the company

3. Ensure availability of data (both qualitative and quantitative)

Amazon	Nestle	Apple
Groupon	IKEA	Facebook
Canon	Disney	Pixar
Google	Xiaomi	Spotify
Tencent	Sony	Tesla
Samsung	Johnson & Johnson	Comvita
Huawei	Mitsubishi	HTC
Davide Jones	Airbnb	ANZ
Alibaba	Lego	Air New Zealand
Tata	Pfizer	Instagram
Air Asia	Toyota	Vodafone
Haier	Coca Cola	ExxonMobil
P&G	Lenovo	Quantas Airway
Fonterra	Skype	Kellog
Microsoft	Zara
Intel	Boeing
3M	IBM
Nike	Nintendo
Cisco	Twitter