Retail Management

Asses and analyze retail strategies of your favorite 3 stores. (Zara, H&M, Forever21)
Identify the retailers you often shop from, chose three company and explain why through the
following options:
– How do you compare your experience shopping on internet and shopping in a local store for the type
of product? What is your experience and preference, explain.
– What are the advantages and disadvantages of the internet shopping for?
In terms of payment, logistics, user experience with the product…
– What could be future development or opportunity for improvisation/ growth for these companies
a. logistics
b. price
c. suggestive selling
f. ease of website use
g. service for customer

Explain your experience of retail strategies in store or online, together with concepts and theories
from academic and non-academic articles, journals around

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