DIRECTIONS: Read the article from McKinsey & Company’s- The Consumer Decision Journey and then respond to the questions below.
- Identify a business or product category. Use the consumer decision journey concepts to describe a consumer’s journey for this business or product category.
- Assume you are consulting with this business, describe the benefits of using the consumer journey concept.
Respond to every aspect of the discussion prompt with originality.
• Demonstrate exceptional familiarity with the topics being covered, and utilize text/PowerPoint references. You must incorporate terms and concepts from the text and materials in order to receive full credit for the assignment.
• You should include research from credible sources such as trade journals, news articles and scholarly sources.
• Your initial post should consist of at least 300 words
All posts are expected to demonstrate the use of proper grammar, APA format, and be free of typographical and spelling errors.
Do you need help with this assignment or any other? We got you! Place your order and leave the rest to our experts.