Question 1 – Legal Action
Subject: Impending legal action by Kwono of Japan
I’ve been notified by our office in the Far East that Kwono is seriously considering taking legal action as a result of your high profile launch last month of Fango toothpaste. It appears that the name ‘Fango’ was registered by Kwono three years ago and has been used by them for a highly successful cream to treat athlete’s foot in Japan and throughout the Far East. Last year ‘Fango’ was apparently the most popular over-the-counter foot care product in Japan, and they have plans to market the product in Europe. Kwono is very unhappy that another product has been launched under the same name.
What do you do?
A – Immediately forward email to Janet Clifton and George Wilkes for them to action
B – Reply to email seeking legal advice, ‘cc’-ing it on to Janet Clifton and George Wilkes
C – Reply to email seeking legal advice
Question 2 – Charity Calls
You receive this letter:
FROM: National Society for Handicapped Children, Washington DC
TO: Head of Marketing, Reeder Ltd, San Jose, CA
Dear Sir or Madam,
As you know, we are one of the leading charities presently helping children and young people who suffer from a wide range of handicaps. There is a vast amount of work for us to do to bring some hope into the lives of many thousands of children, but unfortunately we find that our funds are not enough to enable us to do what we feel needs to be done. We rely very heavily on support from the public, and in particular from corporate sponsorship and donations to enable us to carry on with our work. To this end we have arranged a major fundraising concert on December 12 to be held at Symphony Hall in Mountain View, featuring the City of San Jose Symphony Orchestra and Choir.
In order for this to be the success that we hope for, we are asking local businesses to support the event with sponsorship or a donation. We would be grateful for donations of whatever size, but if you feel able to contribute $1000 or more we would be able to arrange some corporate entertaining for a party of you and your guests at the concert.
Businesses have told us in the past that they find this type of entertaining a very pleasant way of thanking customers or staff for their support. I do hope that you will feel able to help us in this way. If you would like any further information about our organization or the work that we do, please do not hesitate to contact me.
Yours sincerely,
Richard Smethhurst
(Head of Fundraising)
What do you do?
A – Refer to Janet Clifton
B – Refuse donation
C – Give donation or sponsorship
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