Marketing Vehicles

  1. Complete the Marketing Vehicles Table, identifying the marketing vehicles you will use to reach your customers.
    • Be sure to include the cost of each marketing vehicle.
    • Add any additional notes under the table.
    • Delete the italicized examples.
Marketing Vehicles Table
Marketing VehicleFrequencyCost/Month
Example 1 Social Media: Facebook and Instagram2–3 times per week$600 per month
Example 2 TV Stations: Local Station, WTC1 time per week$1,000 per month
Example 3 Free Samples2 events$500 per month
  1. Copy and paste the Marketing Vehicles Table into the discussion area.
  2. Complete the Setup worksheet in the Business Plan Financials Excel Template according to the instructions in the guidelines.
    • Snack Food Company Guidelines [PDF].
  3. Input the marketing vehicles’ costs into the appropriate areas of the Marketing Budget worksheet in the Business Plan Financials Excel Template.
  4. Attach the entire Business Plan Financials Excel Template to the discussion thread before clicking Submit.

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