- Complete the Marketing Vehicles Table, identifying the marketing vehicles you will use to reach your customers.
- Be sure to include the cost of each marketing vehicle.
- Add any additional notes under the table.
- Delete the italicized examples.
| Marketing Vehicles Table | ||
| Marketing Vehicle | Frequency | Cost/Month |
| Example 1 Social Media: Facebook and Instagram | 2–3 times per week | $600 per month |
| Example 2 TV Stations: Local Station, WTC | 1 time per week | $1,000 per month |
| Example 3 Free Samples | 2 events | $500 per month |
- Copy and paste the Marketing Vehicles Table into the discussion area.
- Complete the Setup worksheet in the Business Plan Financials Excel Template according to the instructions in the guidelines.
- Snack Food Company Guidelines [PDF].
- Input the marketing vehicles’ costs into the appropriate areas of the Marketing Budget worksheet in the Business Plan Financials Excel Template.
- Attach the entire Business Plan Financials Excel Template to the discussion thread before clicking Submit.
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