Marketing Strategy

Learning Objective: 1. Evaluate how marketing strategy decisions combine to influence organizational performance (Contributes to Course Objectives 1 and 3).
Materials to read prior to completing assignment 1. Aqualisa Quartz: Simply a Better Shower (case purchased from Harvard Business Publishing)

2. Chapter 6 and 7 in the textbook (not every part of these chapters applies to this assignment but understanding some of the concepts in these chapters will help).
   Materials to watch or listen to prior to completing assignment 1. Lecture Video: Evaluating Marketing Strategy
   Purpose: The purpose of this assignment is to improve your ability to evaluate how the fit between various elements of the marketing program (i.e., product, price, promotions, and distribution channels) and a target market influence organizational performance. In this assignment, you will identify and apply appropriate marketing strategy concepts to analyze a real-world case, leading to a well-reasoned recommendation of what the company should do. Your analysis and recommendation should be based upon specific data and information in the case, “Aqualisa Quartz: Simply a Better Shower”.
   To get started:
3. Purchase the “Aqualisa Quartz: Simply a Better Shower” case.
4. Read the case, “Aqualisa Quartz: Simply a Better Shower”
5. Read the specific questions you must answer (2nd & 3rd page of this document).
6. Use critical thinking and your knowledge of marketing strategy to answer each of this assignment’s case analysis questions (below). These questions guide through analyzing the case, identifying the company’s problem, and providing a well-reasoned recommendation that is clearly supported by your analysis. As you answer the questions, be sure to utilize and reference specific information and data from the case in support of your analysis and ultimate recommendation.
   Originality of Work
   This is an “open book” assignment. You may quote sources as part of your answers, but please cite the source when you quote it. You may communicate with other members of class about the case and questions, but the work you submit should be your own (not a copy of someone else’s work).

This is a popular case used in many MBA classes. As with practically any case that would be assigned, no matter how recently it was published, other students have already posted their analysis online. Please abstain from searching for other people’s analysis online prior to submitting your work. Using other people’s work to complete your analysis and recommendations for this assignment is considered cheating and will likely reduce your own learning experience.