Assignment Content
In this Marketing 2270 – Final Project, students will need to create a presentation to your marketing team on 5 benchmarks to monitor and strategies to move the companies digital marketing needle. Identify 5 Key Performance Indicators related to a companies digital marketing strategy. Remember this course includes Email, Website, SEO, SEM, Social Media, Pay Per Click Advertising, Influencer, Content Marketing and Mobile Marketing.
The company you are creating this presentation for is the College of DuPage Food Pantry. College of DuPage Food Pantry
The Food Pantry – Two Personas: (Pick one persona)
Student who need help with food supplies.
Individuals (Faculty, Staff, Retired, Former Students and General Public) to support the Food Pantry – Food donations, financial donations and food drives.
You will create a slide presentation and record yourself using a recording software – Yuja, Microsoft Teams or other resources. The library has a Media Lab to help with this part of the project. They will help you with this project online or in person. This presentation needs to be a minimum of 10 minutes long.
Students need to submit a digital copy of their slides, link to their video presentation and a short paragraph of what you learned from this assignment or took away from this assignment.
I encourage students to provide a sample of 1-2 benchmarks to ensure they are on track. Recommend doing this at least 2-3 weeks before the due date. Anything less than 1 week
from the due date you are on your own. I have 3 other classes.
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