The product I chose is Saski Collection*
Summarize the company and the product you will be covering and cover the key aspects of the Marketing Plan as shown below.
– Discuss the Target Market for the Product, including how you arrived at that Target Market (such as Demographics, Psychographics and Synchographics)
– Describe the Marketing Mix (Product, Price, Place, Promotion) for the product, including a deep dive on each of the 4 Ps. Please justify how you arrived at your marketing mix. For example, don’t just describe the price, but describe your pricing strategy.
– Describe the Environmental Variables (Competitive/Technological, Social/Cultural, Legal/Political and Economic) that affect the product and any marketing mix changes needed to adapt to the environmental variables.
– Include a Summary/Conclusion.
– Please use APA format.
The paper should include all of the following:
– Company
– Product
– Executive Summary
– Target Market
– Marketing Mix:
Product
Price
Place
Promotional strategy, including key messaging
– Environmental Variables:
Technological/Competitive
Social/Cultural
Political/Legal
Economic
– SWOT Analysis
– Where you are in Product Lifecycle and How that Affects your Marketing Mix
– Conclusion
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