Marketing Efforts

Question 1

Ethical marketing is less of a marketing strategy and more of a philosophy that informs all marketing efforts. It seeks to promote honesty, fairness, and responsibility in all advertising. Ethics is a notoriously difficult subject because everyone has subjective judgments about what is “right” and what is “wrong.” For this reason, ethical marketing is not a hard and fast list of rules, but a general set of guidelines to assist companies as they evaluate new marketing strategies.

There are distinct advantages and disadvantages to ethical marketing. Unethical advertising is often just as effective as it is unethical and since unethical behavior is not necessarily against the law, there are many companies who use unethical advertising to gain a competitive advantage.

For the first discussion board this week you will be responding to the questions below with a 200 – 300 word primary post.

Question 2

Provide 3 real-life examples of financial investigators that crossed the line of ethics in pursuit of exposing accounting irregularities. For each example, respond to the following questions:

• What were the repercussions of the unethical actions?
• What would have been the ethical response?

Deliverable Length: 750-1,000 words. Please provide references APA format.

Question 3

Ethical marketing is less of a marketing strategy and more of a philosophy that informs all marketing efforts. Ethical advertising is a mode of communication between a seller and a buyer. Review the ethical issues of advertising and answer the following question. Each discussion needs 200-300 words.