Marketing Actions

  1. Watch the “A Mother of Invention: Columbia Sportswear CEO Gert Boyle” video.

Consider the following as you watch:

  • What marketing actions did CEO Gert Boyle take to create a strong brand and bring value to the target market?

2. Describe the growth success of an emerging country (Qatar). What are some of the specific growth factors attributable to that country’s success? What is its potential for future economic and political success? Briefly state that country’s present relationship with the U.S. and what you think the future of our relationship will be with that country.

3. If many investors in the Euro Zone decided to change part of their deposits into Swiss Franc, would this affect any of the money functions as a unit of account, store value, or mean of exchange?

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