Overview
For this journal task, you will analyze how licensing and the use of logos support a sport marketing media campaign. You will respond to a hypothetical licensing proposal with a list of questions that you would ask before agreeing to a licensing deal.
Prompt
First, read Chapter 13 in the textbook. Then, imagine you are the marketing manager for a professional sport team and you get a phone call from a company that wants to produce versions of its electronic accessory products featuring your team’s logo.
In a 2- to 3-paragraph journal assignment, address the following:
Considerations: What are some of the considerations sport organizations must make when entering into licensing agreements? Explain your reasoning.
Questions: What five questions would you ask the company to help you determine whether you should agree to a licensing deal? As you develop your questions, consider how sport organizations employ licensing strategies and protect trademarks to maintain brand and logo integrity.
Refer to Chapter 13 and other course resources to support your responses.
What to Submit
Your journal assignment should be 2–3 paragraphs in length. Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins.
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