- Please give examples of one hard sell ad and one soft-sell ad. Describe why you think your examples meet the criteria for each. (PAGE 110 in Turow).
- What advantages does targeting an audience with specific content have for media practitioners? Does that targeting offer any advantages to the audience? If so, what?
- Four areas of privacy law are:
- False light: Material that misrepresents or distorts information that puts someone in a false light (e.g. arrangement of photos that gives a false impression)
- Appropriation: using someone’s name or likeness in an unauthorized manner for commercial purposes
- Public disclosure: publication of private facts about someone that are not of public concern
- Intrusion: physical or non-physical invasion into a person’s solitude, private area, or affairs
Please give an example of EACH and elaborate on why you think it fits this category.
4. Name and explain 3 examples of EITHER the government regulating media or media self-regulating.
5. Discuss how selectability, accountability, and interactivity relate to a media company’s need to attract advertisers. Consider what a television network would have to provide in terms of selectability, accountability, and interactivity for and about their audience in order to appeal to advertisers (PAGES 161-163)
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