International Market Selection and Entry

The selection of an International Market for potential entry is very often conducted using an unsystematic approach, which is highly subjective and utilizes ‘rule of thumb’ to assess the attractiveness of a market. However, more recently, there has been an increasing movement towards a Systematic Approach to International Market Selection.

 

You are required to assess the attractiveness of an International Market of your choosing, utilising a Systematic Approach to International Market Selection. You are also required to consider the form of Market Entry most appropriate. This report should be from the perspective of a company who is currently operating in Ireland, and is potentially looking to enter your chosen market. The company should not, at present, be operating in your selected market.

 

Your report should provide a brief context of the market and company you have selected in its introduction, as well as a brief overview of Systematic Approach to International Market Selection you will utilise in your report. The majority of the report should then focus on the application of this approach to the market you have selected.

 

Note: Although it is common to assess a number of different markets when utilising a Systematic Approach to International Market Selection, you are not required compare different markets. Instead, you should focus on a single market. In this report, a ‘market’ refers to a country of your choosing.

 

Also, given the limited word count available, you are not expected to mention every possible relevant criterion in your report, instead you have focus on providing a detailed discussion on the most pertinent issues. It is expected that this would be three main criteria (there will be more sub-criteria) for the International Market Selection, and one Market Entry approach.

 

Do you need help with this assignment or any other? We got you! Place your order and leave the rest to our experts.

Quality Guaranteed

Any Deadline

No Plagiarism