• Develop a marketing research proposal to give to Ikea.
Develop a market research proposal that outlines the unique insights that your research can provide to their marketing problem and makes market opportunities easier to identify.
• MARKETING RESEARCH proposal BUDGET OF 13,000$
Format of Market research proposal
- Title page
- Brief background of company & research proposal
- research question & objectives
- Proposed methodology of conducting market research
- The outcome of the Marketing Research project
- Gantt chart to visualise schedule
• For the brief backdrop of the study problem part, conduct exploratory secondary data research.
• Establish the goals of this research.
• Construct specific research questions.
• Based on your study objectives, choose the best data collecting methods, target population, and sample methodologies.
• Provide a timeline and cost estimate for the project.
• create a market research proposal outlining valuable insights that your research can offer to their marketing problem and facilitate identification of market opportunities in the UK market in particular.
• Mention the covid-19 pandemic and how that resulted in rise of sales for the company and how that is going to impact the future of the company.
• USE OF GANT CHART to visualize schedule containing
i) FIELDWORK (3 WEEKS)
ii) DATA COLLECTION (6-10 DAYS)
iii) TRANSCRIPTION (4 WEEKS)
iv) ANALYSIS USING NVIVO (8 WEEKS)
v) WRITING THE REPORT ( 4-5 MONTHS)
• Include how the research should be done eg: the research should be done with focus groups , ETHNOGRAPHY, NETHNOGRAPHY, QUESTIANNARIE, Market ANALYTICAL tools TOOLS
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