IKEA Market Research Proposal

• Develop a marketing research proposal to give to Ikea.
Develop a market research proposal that outlines the unique insights that your research can provide to their marketing problem and makes market opportunities easier to identify.

• MARKETING RESEARCH proposal BUDGET OF 13,000$

Format of Market research proposal

1. Title page
2. Brief background of company & research proposal
3. research question & objectives
4. Proposed methodology of conducting market research
5. The outcome of the Marketing Research project
6. Gantt chart to visualise schedule

• For the brief backdrop of the study problem part, conduct exploratory secondary data research.
• Establish the goals of this research.
• Construct specific research questions.
• Based on your study objectives, choose the best data collecting methods, target population, and sample methodologies.
• Provide a timeline and cost estimate for the project.

• create a market research proposal outlining valuable insights that your research can offer to their marketing problem and facilitate identification of market opportunities in the UK market in particular.

• Mention the covid-19 pandemic and how that resulted in rise of sales for the company and how that is going to impact the future of the company.

• USE OF GANT CHART to visualize schedule containing
i) FIELDWORK (3 WEEKS)
ii) DATA COLLECTION (6-10 DAYS)
iii) TRANSCRIPTION (4 WEEKS)
iv) ANALYSIS USING NVIVO (8 WEEKS)
v) WRITING THE REPORT ( 4-5 MONTHS)
(Continued)
• Include how the research should be done eg: the research should be done with focus groups , ETHNOGRAPHY, NETHNOGRAPHY, QUESTIANNARIE, Market ANALYTICAL tools TOOLS