You will be assessed based on the following outcome:
MT357-4: Describe cyber security and ethical issues associated with Digital Marketing.
Several months ago, you were asked to be a guest speaker at a Small Business Development conference. Your presentation was such a success that you were asked to present again at the next conference. Your main audience is business owners who would like to incorporate Digital Marketing into their business. The topic of presentation is “Cyber Security and Ethical Issues.” This forum was a Question and Answer format asked by attendees? Your main task is to address the following questions. In this Assignment, you will complete a 7-9 slides PowerPoint® presentation addressing the following areas with specific examples:
What are some of the biggest threats to internet user privacy?
According to the FTC, what are the minimum requirements for ethical use of consumer information?
How does copyright differ from patent and trademark law?
What does it mean to clickwrap a license?
Describe the significance of The Digital Millennium Copyright Act (DMCA).
Identify at least two cyber security and ethical issues associated with digital marketing.
In addition to answering each question, provide a specific example to help your audience better understand each concept. Please use scholarly sources to support your work.
Access this tutorial on how to add audio to a PowerPoint presentation. This is where your microphone, either built into your computer in most cases or alternatively your microphone headset you purchased, will be used.
Review the grading rubric below before beginning this Assignment. For additional help with your writing and APA 6th edition citation, please visit the Writing Resources accessed through the Academic Success Center within the Academic Tools area of the course.
Directions for Submitting this Assignment:
Compose your Assignment as a Microsoft® Word document and save it as (Example: TAllen-MT357 Assignment-Unit 8.docx).
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