In a separate Word document, for deliverables 1–3, please provide at least 1 well-crafted paragraph describing the managerial implications for the results of each Cronbach alpha statistical test you perform in Assignment Deliverable 4 of Assignment 3-2.
For Deliverable 4, please refer to the Malhotra (2019) textbook.
Don’t need intro or conclusion, just answer those deliverables.
For deliverables 1-3, use 1 page or 1 and half pages.
One resource will be the textbook.
- At least 1 paragraph describing the results of Cronbach’s Alpha for Market Maven items (q10_1 through q10_4) to form a Total Market Maven Score.
- At least 1 paragraph describing the results of Cronbach’s Alpha for Innovativeness items (q10_5 through q10_10) to form a Total Innovativeness Score.
- At least 1 paragraph describing the results of Cronbach’s Alpha for Opinion Leadership items (q10_11 through q10_13) to form a Total Opinion Leadership Score.
- Answer the following exercise questions found at the back of Chapter 9 (page 286) in your textbook: 1–7, 9, and 12–19. Make sure that each question begins with “for question 1…” “for question 9…” like this.
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