Cost of Leadearship

Question 1

Euphemisms, dysphemisms, weaselers, and downplayers are strategies we all occasionally use to persuade others to see things our way or to act in ways we prefer. Often such rhetorical strategies conceal the truth, even if slightly, in doing so. For this discussion, find an example of each rhetoric in an online source, newspaper, magazine, or elsewhere, and respond to the following:


  • 1. How it is an example of that type?
  • 2. Describe ways in which it employs the tactics associated with that rhetorical strategy.
  • 3. Does it conceal the truth in some way? If so, how?

Create a 1 page essay in APA format. Use 2 scholarly sources in APA format. Be sure to use in-text citations.


Question 2

1. Assess your satisfaction with the company you researched and make recommendations about how that company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers. Provide specific examples to support your response.

2. Analyze the five business-level strategies discussed in Chapter 4 to determine which strategy the company you researched most likely applies. Determine how your experience with that company might change if it switched to one of the other four strategies (your choice). Explain your rationale.

The five business strategies are cost of leadership, focus cost leadership, differentiation, focus differentiation and integrated cost leadership/differentiation.

Each question need to be a min of 200 words.

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