This should be 800 words, concise but including all important points. Include the following in your discussion:
• Ideas about how to improve marketing and sales of all the natural history, science and plant books.
• Which of the areas where there are only a small number of books are likely ones to build on and expand into and why? Include some market research about existing titles that you find in bookshops, on Loot and EB.com or elsewhere.
• The board is very keen to develop into the arena of e-publications and have read of the huge numbers being sold internationally. Outline the prospects in this regard.
• Which individual titles would you market heavily in their own right, and how?
• Are there any titles that you would put out of print when sales get to less than 100 per year, or when the current print run is finished? Why?
2. Prepare a discussion presentation to the board about how to expand into the schools market (800 words). Be concise but include relevant points. Include the following in your discussion:
• Is the market currently worth exploring?
• What kind of authors/editors would you look for to make them ready for submission to education departments? Would you use author teams or individuals? Discuss considerations about using material from existing authors, and about the company expanding into the schools market from a general market.
• How would you deal with copyright/permissions issues in using material that has already been published for other purposes – i.e. who will need to be consulted, paid or included in the royalties on the new books?
1. Prepare a discussion presentation the Book Publishing Board about the direction the company should take to try to expand into.
This should be 800 words, concise but including all important points. Include the following in your discussion:
• Ideas about how to improve marketing and sales of all the natural history, science and plant books.
• Which of the areas where there are only a small number of books are likely ones to build on and expand into and why? Include some market research about existing titles that you find in bookshops, on Loot and EB.com or elsewhere.
• The board is very keen to develop into the arena of e-publications and have read of the huge numbers being sold internationally. Outline the prospects in this regard.
• Which individual titles would you market heavily in their own right, and how?
• Are there any titles that you would put out of print when sales get to less than 100 per year, or when the current print run is finished? Why?
2. Prepare a discussion presentation to the board about how to expand into the schools market (800 words). Be concise but include relevant points. Include the following in your discussion:
• Is the market currently worth exploring?
• What kind of authors/editors would you look for to make them ready for submission to education departments? Would you use author teams or individuals? Discuss considerations about using material from existing authors, and about the company expanding into the schools market from a general market.
• How would you deal with copyright/permissions issues in using material that has already been published for other purposes – i.e. who will need to be consulted, paid or included in the royalties on the new books?
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