Cash Flow Management

Build a business plan by designing a strategic plan, conduct a feasibility

analysis, understand franchising and how to buy an existing business Develop a marketing plan and how to use e-commerce, create a
successful financial plan.

This is an individual piece of work. The assignment is business plan writing. The length of the assignment should be about 4000 words (+/-10%).

The word limit does not include ‘administrative’ sections of the assignment: the cover or title page, table of contents, table of figures, reference list, list of works cited, bibliography, or any appendices. Use Harvard Referencing for all Harvard related purposes.

Task:

You are required to write a business plan which will provide direction and increase the probability for success of a business idea within the today contemporary and very competitive market.

The business plan should include at least the following contents / elements:

Part I – 150-200 words

Company overview
o Mission statement – the purpose of the business

o Vision statement – what the business desires to achieve in the long run

o Business Core Values – the operating philosophy and principles that will guide the internal business conduct as well its relationship with its customers and partners

Part II – 800-1000 words

Objectives – Specific, Measurable and Motivational, Attainable, Realistic, Time Bound

Products

Customers – consumer behavior and customers of the industry Industry and market analysis
o Industry

o PESTLE – Political, Economic, Social, Technological, Legal, Environmental conditions and trends (specify those they are opportunities or threats)
o Customer

o Competition – direct and indirect competitors, market share, strengths and weaknesses

Internal business strengths and weaknesses

Part III – 1500-1800 words

Business differentiation – how it will be achieved and perceived by customers

Competitive advantage – reasons for which customers will choose your business as opposed to other alternatives

Marketing Strategy
o Target markets strategy
o Marketing mix
Product
Price
Promotion and advertising
Placement – distribution system
Sales strategy
o Sales monthly forecasting – 2 years period

Part IV –750- 1000 words

Operations Strategy
o Business operations model
o Buildings, Equipment, Technology, Cars,

o Processes – i.e. Imports, Purchases, Production, Marketing, Sales, Warehouse, Accounting, Human Resource

Management

o Organizational structure
o Internal employees and external associates (outsourcing)

Part V – 200 – 300 words

Financial 2 year projected budgets

o Financial model (own capital, loans, external shareholders) – chart o Administrative & Operating expenses – chart

o Selling expenses- chart
o Financial expenses – chart

o Break Even Point Analysis (sales amount, sales units,
and period point)
o Cash flow management

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