Business Strategy

Purpose of this assignment

In this assignment you are required to research, analyze and evaluate the current Business Strategy of supermarket chain Morrisons plc. You will then produce a report evaluating the business and propose a new strategy that will meet the current goals and objectives of Morrisons. You can access the latest company report at: http://www.morrisons-corporate.com/Investor-centre/Financial-reports, other web pages may provide additional useful information.

The report must contain an introduction that includes the following:
• An explanation of common strategic contexts and terminology (1.1)
• A review of the issues involved in strategic planning (1.2)
• An explanation of different planning techniques (1.3) (Max 500 words)

Completing the tasks detailed below will help you in the production of the main body of this report by providing all the relevant information required.
Task 1

Undertake an organizational and environmental audit of Morrisons (2.1) (2.2), including a stakeholder analysis and explanation of its significance (2.3). (Max 1500 words)
Task 2

Using the knowledge gained in task 1, analyze at least three different potential strategies for implementation by Morrisons (3.1) before selecting the most appropriate future strategy (3.2). (Max 1300 words)
Task 3

Demonstrate your understanding of how to implement the chosen future strategy through:
(i) comparing the different roles and responsibilities required for its successful implementation (4.1)
(ii) evaluating the resource requirements to implement the new strategy (4.2)
(iii) creating a schedule of targets and timescales to monitor the given strategy (4.3)
(Max 1200 words)