business strategy

Assessment
Produce an individual 3,000 word Reflective Business Strategy Report (RBSR) in which you address the following:
• Introduction: vision and mission statement
• Situational analysis: macroeconomic analysis, industry and sector analysis
• Internal analysis
• Marketing strategy
• Performance analysis
• Corporate responsibility and citizenship
• Future strategic recommendations

• Identify and evaluate the group decisions made in playing the Business Strategy Simulation Game
• Identify and critically evaluate both the how and why of the decision-making process
NB The RBSR is not simply a diary, nor a description of events

• Use Harvard referencing
• Include an appendix and bibliography
• Submission of the Reflective Business Strategy Report assignment must be submitted via Turnitin

Task
1. Produce an individual reflective report in which you apply and evaluate a range of supporting strategy and management models, concepts and ideas that underpin your group’s strategy in the game 70 marks

2. Identify and critically evaluate the major strategic decisions made during the BSG simulation.