Business Nature

Chosen company: Apple Inc.

1. Description of company, the nature of its business and any other relevant facts(recommended word length: 200)
2. Provide a clear explanation of PESTEL analysis (external only) of the company and supported with relevant evidenceChoose THREE (3) of the relevant factors:
   Describe the factor and how the company is affected by the factors(recommended word length: 600)
3. Undertake a Porter’s Five Forces analysis of the company’s competitive environment and supported with relevant evidence
   Include all Five Forces:
   Describe the force and how the company’s industry environment is affected by the forces
   (search for: Information/interpretation/ Inference, opportunities/ threats)(recommended word length: 600)

4. List FOUR (4) related management recommendations you believe the company could enact to be successful in the future
   (criteria: to include long term plan, address: opportunities/ threats, etc.)(recommended word length: 400)

5. Provide a general conclusion of the current state of company and its operating environment uncovered from the PESTEL and Porter’s analysis(recommended word length: 200)